Marketing Marketing And Environment - 2654 Words

Unit 4: Marketing Task 1: Marketing Environment Report ïÆ'Ëœ Introduction ïÆ'Ëœ Marketing Definition ïÆ'Ëœ Marketing Process - Marketing Environment Analysis - Fixing Marketing Target - Marketing Strategy - Marketing Mix - Marketing Controlling ïÆ'Ëœ Market Orientation - Customer Orientation - Competitor Orientation - Interfunctional Coordination ïÆ'Ëœ Different Orientations which can be adopted by the business - Production Orientation - Product Orientation - Selling Orientation - Ethical and sustainable marketing ïÆ'Ëœ Cost to Starbucks of adopting a marketing approach ïÆ'Ëœ Benefits to Starbucks of adopting a marketing approach ïÆ'Ëœ Marketing Audit of the macro and micro environment for Starbucks ïÆ'Ëœ Explain your understanding of segmentation for this organisation ïÆ'Ëœ How buyer behaviour will affect Starbucks ïÆ'Ëœ Evaluation of costs and benefits together with recommendations ïÆ'Ëœ Propose new market positioning for a selected product ïÆ'Ëœ Bibliography Marketing Environment Report Introduction: Starbucks is one of the world’s leading coffee bars, which has been open since 1971. To survive in the vastly culturally differentiated environment, they had to introduce new products such as teas for the Chinese market. On the other hand, to be able to increase their seasonal sales and gain a competitive advantage in the coffee market, Starbucks have introduced Pumpkin Spiced Lattes which are only sold in the autumn/winter season. To increase their sales during these months even more, they can introduce aShow MoreRelatedThe Marketing Environment1829 Words   |  8 PagesThis report aims to discuss the three parts of the marketing environment; The macro-environment, the micro-environment and the internal environment in relation to the Apple Watch which has yet to be released. The report will look at the possibility of success for the Apple watch in the UK market once it is released and how the levels of the marketing environment impact this success. In the report the threat of competitors in the micro-environment is stressed as the most considerable factor in Apple’sRead MoreMarketing Environment2470 Words   |  10 PagesChapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview Read MoreMarketing Environment and Marketing Analysis800 Words   |  4 Pages In the case study ‘Youngcare and the donation landscape’ it is evident that the not-for-profit organization needed to raise funds to provide facilities to Young adults with high needs. 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The Marketing Environment affects the organizations ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizingRead MoreThe Marketing Environment And Marketing Mix Of A Firm2942 Words   |  12 PagesIn this report, I have used marketing concepts to analyze the marketing environment and marketing mix of a firm, which has ach ieved superior performance. I have chosen one of the most famous and oldest retailer in the UK, Marks Spencer. Marks Spencer is one of the best well-known British department stores. It was founded by Michael Marks and Thomas Spencer in 1884 (MS, 2014). It started as a market stall at Kirkgate Market in Leeds. Nowadays, MS has transformed to an international multi-channelRead MoreThe Russian Marketing Environment1350 Words   |  5 Pagesbig company is to make the brand well known worldwide and to expand the business into other countries. Market Environment is key factor for decision. For a startup of a new venture in other countries, TESCO will have to look for various factors to understand which market strategy would work in Russia. The economical, social (culture), political, legal and institutional market environment factors have to be taken in to consideration when deciding to move in to other countries with venture. For TESCORead MoreIndian Marketing Environment2741 Words   |  11 PagesIndian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country, it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate, Its a outsourcing hub, skilled workforce, Nuclear and space power and everything to become a world power. On the other hand, Bharat invovles poverty, Illetracy at high levels, Corruption, Mismanagement, Violnce between releigionsRead MoreMarketing Environment in India1678 Words   |  7 PagesThe  market environment  is a  marketing  term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human population in terms of size, density, location, age gender, race, occupation, other stats India’s demographic report findings * Estimated 1.1 billion people live in