Structure and Features of CGC’s New System

Questions: 1. Talk about the rules to consider in determining the structure and highlights of CGCs new framework. 2. Distinguish the information that ought to be joined into CGCs new framework to give satisfactory arranging ability. Clarify why every information thing it is significant and the degree of detail required for the information to be valuable. Answers: Presentation CGC at present is a boss among the most chase down after relationship by morals of untouchable gas providers. In like manner, the weight on the relationship to go on the necessary proportion of major gas is crucial. The alliance has considered a system to get together to the creation energy for the typical gas. In doing moreover, CGC has developed a state of control plant for the trademark gas that it gets from the affiliations that it has contracts with. The affiliations should store their gas in the farthest point that CGC has. The relationship thusly give a particular volume of trademark gas on the first of September which the association considers as their beginning of year. In any case, the adherence to a single date gives a test to the alliance that it doesn't allow it to calculate the cautious whole that it requires. The way of thinking as needs be brings a hellfire up in the connection's number of absolutely the complete it requires. The measures to mull over in specifying the structure and highlights of CGCs new framework Division of Customers Rapidly coming to fruition to the utilization of flammable gas is never anticipated that would remain proven, the clients require specific volumes of gas each year. When in doubt, it makes a tremendous parcel in the full scale. The collusion has countered this issue by chopping down specific supplies (J. Pacua and cianowski, 2016). The association has closed down activities in various bleeding edge and business places and plans to show their positive conditions for the family division. The running with table is a portrayal of how much the association is overflowed the specific ranges that it works in. Class Clients Deals in Cubic Feet Incomes Private 160,000 80 billion $160 million Business 38,000 15 billion $ 25 million Mechanical 2,000 50 billion $ 65 million Selling Priority At present, the relationship in like way has a complete proposal of 145 billion cubic feet and pay of $250 million. The partnership thusly has an analyzed the general systems in a year. The union has, regardless, been not gifted go on the necessary entire and thusly attracted extra on the family division (Konrath, 2010). The close to gas clients are additionally isolated into fragments relying upon their businesses. The clients are given the decision of a standard conveyance framework or a significant conveyance framework. The clients who have a use of under 50000 warm units would advantage the standard conveyance framework while those utilizing more than that should utilize the central conveyance framework. Creating beneficial decisions While depicting the new framework, it should be evaluated that the general framework should be kept with a few minor changes. The headway of a game-plan must review that the new framework must calculate an approach to manage administer give every last one of the clients from every single one of the groupings with whatever they require. The clients should be given decision impels if not unequivocally a similar that will be provided. While the union is on a very central level concentrated on the flexibly of gaseous petrol, headway of some other decision sources would not be unsafe to the association (2011-12 evaluations, 2012). The new framework should in like manner bundle the time go such that the affiliation can pick the volume of gas that is required for a changed proportion of time. Confining the time investigate introduction shorter zones would give the association the all things considered required power over the necessary volume. The insights which ought to be converged into CGCs new framework to convey fitting arranging capacity Measurements of the Distinct Volume Above all, the insights that is required for the difference in the new framework would be the information with respect to the proportion of volume of gas is utilized by every client and that circuits both the range gas clients what's more the current day and business clients. This is, in any case, inconceivable by an arrangement framework as graphs are not considering current conditions strong and the inclinations of the clients will beyond question change after the investigation has occurred. Thusly, the arrangement of completing an examination isn't generally a momentous measure for picking the volume of gas utilized by the clients (Hohmann and Holzmann, 2013). To pick this segment, the clients should be pulled back, not by a framework, yet rather by approaches, the clients ought to be equipped with various courses of action as indicated by their particular occupations. The division of blueprints would furnish the clients with the capacity to pick a methodology as showed up by thei r usage and as necessities be, would about give the affiliation an undeniable thought about the proportion of a client under every technique. The division of the clients would in this way outfit the relationship with the capacity to plot the unquestionable proportion of petroleum gas to be separated and gotten from the contracted affiliations (Faed, Hussain and Chang, 2013). The running with table is a reasonable structure for the techniques that could be made with a specific completed goal to separate the client base. Plan Clients secured General Non-Heating Delivery Associations that utilization gaseous petrol just for taking care of responsibilities (Mao, 2014) General Heating Delivery Associations utilizing gaseous petrol for the purposes of rewarding and space warming Huge Volume Delivery The Industries that ingest in excess of 300,000 canteen yearly Compacted Natural Gas (CNG) Delivery The associations that utilization petroleum gas for the assembling of compacted gaseous petrol that would be utilized in CNG vehicles (Farzaneh-Gord et al., 2015) High Load Delivery Ventures that ingest more than 2,000,000 canteen yearly Mechanical Delivery Ventures that utilization gaseous petrol all during that time for the assembling measures and different uses. Business Delivery Businesses that utilization flammable gas for cookery and other connected purposes (Smart, Gaisford and Basit, 2014). Huge Volume Interruptible Delivery Businesses that ingest in excess of 500,000 bottle for the most part The table exhibits a depiction of the induced clients, regardless, there should be the framework for the deals of the neighboring clients in addition. The arrangement of the clients in such a manner would give the association the key information that is required with a specific last target to enable a figuring of the proportion of gas is to be required. Doing in like way would cause a free market development to adjust that would not wind up being a load on the coalition's focal core interests. Division of Time Frame of Operations Current division of time period The running with step would be the division of the time. The relationship at present uses the yearly course of action to detail the getting arrangement of the flammable gas. The date is the first of September when the affiliation gets the gas from the ten affiliations that it has a simultaneousness with (Samantaray, Kamwa and Joos, 2010). The affiliations should give the necessary proportion of gas to CGC on the date and the gas is utilized for the year. Regardless, this framework isn't especially handy as the affiliation can't guarantee about the volume of gas to be utilized as a piece of the focal point of this period. The association should as necessities be pack the time into semi-reliably or quarterly or better still month to month divisions. Ideal conditions of Divisions of time task into shorter zones The shorter time part would give the partnership the key thought about what volume to purchase as per the essentials (Snchez Martn, 2012). Keeping such a high proportion of time for the choice of the volume can wind up being temperamental for the association and as necessities be, the division of the time into progressively unassuming parts would give the coalition what it needs to concentrate on the requesting of the clients. The seeing of the clients would offer collusion generally required figures for the use and credit cost. The association would then be able to continue buying the distinct total that they would require. The division of the time span would empower the relationship to see the occasion of utilization (Dhayalan and Preethi, 2016). The occasion of utilization in the most recent month would equip the relationship with a thought about the total to purchase before the following month. Besides, the extension in clients would be less mentioning to control for this situati on. In context of yearly figuring, it is on a very basic level progressively hard to enlist the total more gas is to be remote made recollecting the last target to satisfy the requesting of the new clients. In such a case, the utilization of even a particular client shows an interminable number. The closeness of such a wide volume will in reality make allotments of estimations that would impact the coalition. Notwithstanding, when the time divide is disconnected into littler areas, it is less mentioning to join the necessary volume of gas that should be gotten for providing to the clients. A little separation to a great extent can be controlled through various methods. Along these lines, including new clients would be less mentioning in this framework. Utilization of the new time period In the critical framework, clients are required to apply for the relationship of gas conveyance and the gracefully starts fundamentally after September 1. The explanation for this is the association needs to layout

Sustainability Practices In The Turkish Construction Sector Environmental Sciences Essay

Dynamic. The Turkish structure administrations pack is the thirteenth biggest known to mankind in footings of fares and has shown truly elevated developing of 63 % in worldwide undertakings. Katsarakis et Al ( 2007 ) split this bundle into two sections and call them as the lower-quality local just arrangement of houses and the higher decision worldwide houses. On the residential side, there are in excess of 30,000 dynamic nearby houses ( TCA, 2009 ) . On the global houses ‘ side, there are more than 140 houses, 23 of which are among the 225 biggest structure organizations worldwide in footings of abroad exercises per ENR 2008 posting. This level of movement, exceptionally the worldwide action, places upon the Turkish structure bundle an obligation to ensure great working conditions for every one of its representatives and to play a polar capacity in proceeding with the earth, mitigating bing contaminated nations, rescuing characteristic assets, for example, H2O, vitality and no rmal stuffs. This paper looks at, through a writing study, the present level of maintainability worry in the Turkish structure area. The overview presumes that the level of maintainability misgiving and subsequently its execution is unstructured, a tiny bit at a time, and improper for the prima local capacity that the Turkish structure pack will play. The paper presumes that a progressively comprehensive assault is required, which will require political arrangement and larning from best example from different states and colossally expanded guidance and planning in the builds of supportability. Watchwords: Construction bundle, strategy, conspire, Sustainability, Turkey 1. Presentation Supportability is increasingly going a cardinal worry of each individual. It is a worry that has become out of a more extensive affirmation that lifting populaces and financial improvement are jeopardizing a dynamic degradation of the Earth ‘s assets per CIOB ( 2009 ) . The structure, care and use of buildings have critical effect on our condition and are by and by loaning essentially to irreversible modifications known to mankind ‘s clime, climate and biological system. Trying for supportability is a continuous system of change. The structure business is standing up to ever-expanding requests to better its maintainability open introduction. Supportable advancement applies at the political and large scale monetary degree to networks. The customers and partners of the structure business request improvements of its examples and its open picture. Karacay ( 2003 ) expressed that the age of â€Å" more creation more ingestion † is finished and an incredible exchange of complement ought to be to manageability for continuous supportable efficient developing and advancement. Manageable structure is a way for the structure business to go towards achieving practical turn of events, taking into history ecological, financial and social issues. In particular, it includes issues, for example, structure and heading of buildings, stuffs and structure open introduction, vitality and asset ingestion †inside the bigger circle of urban turn of events and bearing. In this paper, manageability of the foundation endeavors will be focused on. Late distributions identified with supportable structure with regards to Private Finance Initiative ( PFI ) course endeavors ( AkbA ±yA ±klA ± and A ; Eaton, ( 2009a and B ) and practical foundation improvements in the case of Public-Private Partnership ( PPP ) ( Eaton and A ; AkbA ±yA ±klA ± , ( 2008 ) are accessible. 2. Manageability Manageability, as expressed by Werbach ( 2009 ) , is more than â€Å" green † ; it is concern offices, most importantly, guaranting that the worry flourishes in the long haul and takes into history each component of the worry condition. Supportability is the worry with since quite a while ago run productivity. Manageability needs a plan behind that incorporates all the flexibly link, top bearing commitment and backing ; and it relates all the worry association. We are in an age that the Nature and the harmony in the Nature that will administer and direct the improvements in our industry. We will be concerned more than ever in the worth including the structure worry that will be a blend between manageability ( cultural, financial, ecological and social ) , effectiveness and effectivity. In Werbach ‘s ( 2009 ) words, â€Å" Until the 1980 ‘s concern pioneers utilized the word manageability to expect an organization ‘s capacity to expand its overall gains consi stently ( Werbach, 2009 ) . Supportability speaks to the best innovation assault of all †the affirmation that no endeavor exists in a vacuity, however in a cultural and regular setting that influences the endeavor and is influenced by it in twist. On the off chance that we take this comprehensive situation of innovation, which includes regarding the regular and human condition in the plan, building and activity of our endeavors, we find discernable advantages in footings of value, capable creations, and since a long time ago run cultural, financial and ecological returns ( Tanal ( 2004 ) . Blending to Werbach ( 2009 ) , a manageable concern implies a worry that can blast in the long haul. Brundtland Report ( 1987 ) , other than known as Our Common Future, made the universe aware of the criticalness of doing headway toward financial improvement that could be continued without expending normal assets or hurting the earth. The examination was distributed by a universal gathering of government officials, common retainers and specialists on the earth and advancement, and gave a cardinal proclamation on feasible improvement indicating it as â€Å" advancement that fulfills the needs of the present without bargaining the capacity of future coevalss to run into their ain requests † . The examination other than proposed that value, developing and ecological consideration are simultaneously conceivable and that each state is equipped for achieving its full monetary power while at a similar clasp increasing its asset base. Besides, in a similar study it is accounted for that achieving the value and feasible developing would require mechanical and cultural modification. In stead to this reality, Sage ( 1998 ) expressed that maintainability requires the advancement of illuminated foundations and base and suitable bearing of perils, uncertainnesss, and information imperfectnesss to ensure intergenerational value, intergenerational value, and safeguarding of the capacity of Earth ‘s regular frameworks to work world. As characterized by Chaharbaghi and A ; Willis ( 1999 ) and introduced in an investigation on maintainability by FIEC ( 2005 ) , manageable advancement is a develop dependent on a development which remains on 3 columns, viz. monetary, cultural and natural. This between related model is appeared in Figure 1. Fig. 1. Three mainstays of manageability ( Chaharbaghi and A ; Willis ( 1999 ) in â€Å" Managing Knowledge in the Context of Sustainable Construction † ITcon Vol. 11 ( 2006 ) 3. The structure business and manageability Manageable structure can be characterized as a structure method which joins the essential subjects of maintainable improvement ( Parkin ( 2000 ) , Chaharbaghi and A ; Willis ( 1999 ) , Sage ( 1998 ) . Such structure techniques would along these lines pass on natural obligation, cultural awareness, and financial gainfulness intends to the bow in the strengthened condition and establishments for the more extensive network ( Langston and A ; Ding ( 2001 ) , Miyatake ( 1996 ) , Raynsford ( 2000 ) . Organizations are the cardinal components of current financial life and they have an of import work in passing on about the modifications required for reasonable turn of events. Fitting to Wilson ( 2003 ) â€Å" corporate supportability is a worry assault that makes long haul investor esteem by enveloping possibilities and pull offing risks finding from monetary, ecological and cultural turns of events. While corporate supportability perceives that corporate developing and gainfulness are of import ; it other than requires the partnership to arraign social finishes, explicitly those partner to manageable improvement, for example, natural security, cultural justness and value and monetary advancement † . Werbach ( 2009 ) contends that, whenever envisioned and executed without limit, manageability drives a primary concern plan to rescue costs, a top-line plan to make another purchaser base, and a gift plan to get, keep up, and create originative workers. The three columns or as named by Fiksel ( 2001 ) , the â€Å" ternary underside line † , monetary success and chance cultural value and personal satisfaction and natural asset sparing speaks to manageability as an authoritative committedness to achieving competitory bit of leeway through the key acknowledgment and improvement of environmentally and socially strong creation techniques, stocks and benefits and propelled human asset heading designs. ( Dunphy et al ( 2003 ) . For those associations indicting manageability, it is cardinal to their corporate plans and a basic fixing by they way they survey their effectivity. A review by Dunphy ( 2004 ) states that â€Å" manageability outcomes from exercises which broaden the socially utile existence of associations, uplift the planet ‘s capacity to keep and recover the feasibility of the biosphere and secure all life species, improve society ‘s capacity to keep itself and to work out its significant employments, save a decent level of open help for present and future coevalss of mankind † The structure business and the strengthened condition must be considered two of the cardinal nations required to accomplish an economical improvement in social orders. The buildings are liable for more than 40 % of all the waste delivered in the European Un

Blog Archive Friday Factoid Consider UPenn Wharton for Marketing

Blog Archive Friday Factoid Consider UPenn Wharton for Marketing Perennially ranked among the top business schools in the world, the Wharton School of the University of Pennsylvania appears to be best known for its reputation in financeâ€"as its original name, the Wharton School of Finance and Commerce, would imply. Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Whartons highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing department in the world,” according to the marketing department’s Web site. The schools marketing department was ranked #2 in the 2014  U.S. News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Clubs annual conference brings together approximately 300 students, faculty members, alumni and leading marketing experts each year to explore various themes central to the industry. In 2012, the conferenceâ€"themed “A Digital Age for a Digital Consumer”â€"featured a keynote speech by the vice president of marketing for PepsiCo, panels on such topics as “The Future of Marketing” and “Innovative Campaigns and Customer Analytics” and a workshop titled “Unlocking Your Creativity and Innovation 101.” Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what UPenn Wharton and other top business schools have to offer, check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Pennsylvania (Wharton)

Reflection in Nursing - 2981 Words

Introduction This essay will demonstrate my reflective abilities within an episode of care in which I have been involved with during my practice placement. It will discuss several issues binding nursing practice with issues of ethics and the model of reflection which provided me with a good structure and which I found most appropriate, is Gibbs model (Gibbs 1988). This particular model incorporates - description, feelings, evaluation, analysis, conclusion and the action plan. I have examined my own values and beliefs to the individual receiving care and have integrated and explored theory related to this in order to discuss and debate these values which underpin professional practice. I have chosen to reflect on my observation of the†¦show more content†¦I recognised the uncomfortable emotions now being triggered. I thought that as Mohammed was of the Islamic faith that maybe there were specific rituals that may need to be undertaken by his family – but I was not sure of these. Whist observing the attempt by staff to resuscitate Mohammed, I hadn’t any feelings of fear, but of sadness. I was saddened by the fact that he had saved his money to come to the UK to see his family whom he had not seen in ten years and saddened that he would not see them again due to unpredictable circumstances. I felt sad that Mohammed had died with no family present and annoyed about the comment I had heard from the nurse who was wishing that the family would not take long in seeing their father as she had to clean the room. I felt uncomfortable that the Senior Nurse had asked me to wash the body without even knowing if I had previously washed a client as she knew that this was my first Adult placement and surprised that I was not spoken to/supported after the traumatic experience I had witnessed. Evaluation In assessing the incident, I feel that there were a few things which could have been dealt with differently and some aspects which demonstrated good practice. There is aShow MoreRelatedNursing Reflection1649 Words   |  7 PagesIn the context of professional practices reflection is defined as the examination of personal thoughts and actions (David, 2004). In this essay I am reflecting on an incident that happened in my earlier years of working as a professional nurse. The incident I am sharing and the subsequent learning I have gained by reflecting it helped me in the later years of my nursing career. During my career as a professional nurse I have worked in several hospitals also attended several cases and those providedRead MoreNursing reflection.12855 Words   |  52 PagesReflective Essay This essay will look at reflection on a critical incident that has promoted a positive outcome. It is not a very major incident but it stands out as it has a potential for learning. This essay will identify and explain Johns (1994) model of reflection and explain what reflection is and why reflective practice is necessary and how it can be used. Schone (1983) recommended reflection on critical incidence as a valuable term, sited in Ghaye and Lillyman (1997) a critical incidentRead MoreReflections in Nursing3087 Words   |  13 PagesRunning Head: SANTOS A Reflection Paper on Various Nursing Roles NU420 Trends in Nursing College of Nursing and Health Sciences A Reflection Paper on Various Nursing Roles Introduction As an individual reaches the stage where they come to a decision about what they want to be in life, they must look deep inside themselves. They have to reflect on what is important to them and what makes them happy. In addition, one must take into consideration the resources that are available to help theRead MoreReflection in Nursing1478 Words   |  6 PagesNurseGateway  « 1st year reflection using Gibbs reflective cycle  » Welcome Guest. Please Login or Register. Jun 26th, 2013, 06:57am NurseGateway Student Quarter Essay Bank (Moderator: Pure Maiden) 1st year reflection using Gibbs reflective cycle  « Previous Topic | Next Topic  » Pages: 1 Author Topic: 1st year reflection using Gibbs reflective cycle (Read 1195 times) Pure Maiden The Administrator member is offline Read MoreNursing Reflection Paper : Nursing Essay1107 Words   |  5 Pages Nursing Reflection Paper John Mwangi St Joseph School of Nursing Nursing can be a demanding career, but the benefits far much outweigh the challenges. Most importantly, it’s the rewards it offers by allowing an opportunity to make a difference in another person’s life through the provision of care when they need it. 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Each degree or diploma carries their own weight and held in their own regards, however in Vancouver’s current educational climate, a Nursing degree carries significant weight in employment: perhaps more so than an English degree. This skewed favoring of one over the other naturally causes a slight power displacement between my client and myself; nonetheless it does not affect all too greatlyRead MoreCritical Reflection In Nursing1335 Words   |  6 PagesCritical reflection is vital to develop evidence based practice for safe and quality approaches to professional nursing practice. Nursing professionals should critically reflect on events to identify what health professionals might do to improve their practice and reduce the risk of a similar error. Reflective practice can help to lear n from their mistakes, be empowered and most importantly to deliver best possible care to patient as nurses must work closely with their patients to develop a therapeuticRead MoreReflections Of A Nursing Student926 Words   |  4 Pages Reflections of a Nursing Student Chibuzor Eronini University of Alberta â€Æ' Reflections of a Nursing Student The interdisciplinary course is an essential pre-requisite for after degree nursing students. As a final year nursing student, I believe this course will help me to acquire the skills necessary for inter-professional practice. Furthermore, I will be able to develop competencies necessary to provide patient-centered care. For my classroom experience, my team members and I have beenRead MoreNursing Reflection998 Words   |  4 Pagesparticipation in their child’s care. I have also gained a better insight into the type of nurse I will pursue to be. To help structure this essay I am using the framework described by Gibbs (1988). Using this framework, I have provided a strong reflection on the experience and focused on a more child-centred approach. Bethany is a 15-year-old girl, who was admitted to the theatre to have teeth removed and straighten impacted teeth. Before Bethany was taken to surgery, she was under observations

Marketing Marketing And Environment - 2654 Words

Unit 4: Marketing Task 1: Marketing Environment Report ïÆ'Ëœ Introduction ïÆ'Ëœ Marketing Definition ïÆ'Ëœ Marketing Process - Marketing Environment Analysis - Fixing Marketing Target - Marketing Strategy - Marketing Mix - Marketing Controlling ïÆ'Ëœ Market Orientation - Customer Orientation - Competitor Orientation - Interfunctional Coordination ïÆ'Ëœ Different Orientations which can be adopted by the business - Production Orientation - Product Orientation - Selling Orientation - Ethical and sustainable marketing ïÆ'Ëœ Cost to Starbucks of adopting a marketing approach ïÆ'Ëœ Benefits to Starbucks of adopting a marketing approach ïÆ'Ëœ Marketing Audit of the macro and micro environment for Starbucks ïÆ'Ëœ Explain your understanding of segmentation for this organisation ïÆ'Ëœ How buyer behaviour will affect Starbucks ïÆ'Ëœ Evaluation of costs and benefits together with recommendations ïÆ'Ëœ Propose new market positioning for a selected product ïÆ'Ëœ Bibliography Marketing Environment Report Introduction: Starbucks is one of the world’s leading coffee bars, which has been open since 1971. To survive in the vastly culturally differentiated environment, they had to introduce new products such as teas for the Chinese market. On the other hand, to be able to increase their seasonal sales and gain a competitive advantage in the coffee market, Starbucks have introduced Pumpkin Spiced Lattes which are only sold in the autumn/winter season. To increase their sales during these months even more, they can introduce aShow MoreRelatedThe Marketing Environment1829 Words   |  8 PagesThis report aims to discuss the three parts of the marketing environment; The macro-environment, the micro-environment and the internal environment in relation to the Apple Watch which has yet to be released. The report will look at the possibility of success for the Apple watch in the UK market once it is released and how the levels of the marketing environment impact this success. In the report the threat of competitors in the micro-environment is stressed as the most considerable factor in Apple’sRead MoreMarketing Environment2470 Words   |  10 PagesChapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview Read MoreMarketing Environment and Marketing Analysis800 Words   |  4 Pages In the case study ‘Youngcare and the donation landscape’ it is evident that the not-for-profit organization needed to raise funds to provide facilities to Young adults with high needs. In order to do this the organization had to study its environment ie its competitors, raising awareness amongst people and setting its targets. Youngcare competes with other renowned not for profit organizations such as the Red Cross and the McGrath Foundation; its direct competitors. The not for profit organizationRead MoreMarketing Environment5847 Words   |  24 PagesUnderstanding the External Marketing Environment INTRODUCTION â€Å"All businesses operate within an environment, which directly or indirectly affects the way in which they function, just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.† said Elaine O’Brien, University of Strathclyde. Unlike the controllable marketing mix variables, the environmental forces are not controllable by marketersRead MoreMarketing Environment10927 Words   |  44 PagesMARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler, â€Å"A company’s marketing environment consists of the internal factors amp; forces, which affect the company’s ability to develop amp; maintain successful transactionsRead MoreDiscuss the Marketing Environment1583 Words   |  7 PagesThe Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organizations ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizingRead MoreThe Marketing Environment And Marketing Mix Of A Firm2942 Words   |  12 PagesIn this report, I have used marketing concepts to analyze the marketing environment and marketing mix of a firm, which has ach ieved superior performance. I have chosen one of the most famous and oldest retailer in the UK, Marks Spencer. Marks Spencer is one of the best well-known British department stores. It was founded by Michael Marks and Thomas Spencer in 1884 (MS, 2014). It started as a market stall at Kirkgate Market in Leeds. 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It is growing at the second fastest rate, Its a outsourcing hub, skilled workforce, Nuclear and space power and everything to become a world power. On the other hand, Bharat invovles poverty, Illetracy at high levels, Corruption, Mismanagement, Violnce between releigionsRead MoreMarketing Environment in India1678 Words   |  7 PagesThe  market environment  is a  marketing  term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human population in terms of size, density, location, age gender, race, occupation, other stats India’s demographic report findings * Estimated 1.1 billion people live in

The Crisis Of The United States - 1271 Words

â€Å"Literacy is a bridge from misery to hope† (Annan). In our world today, literacy has become an imperative driving force in determining the level of success and adaptability of a child to a nation. It is a step in the right direction towards tapping into the endless opportunities and potentials that lay beneath the surface. And research has it that a country economic standing relies heavily on its literacy rate and vice versa, but one country that has proved that wrong is Cuba. Although Cuba currently holds a reputable global standing as one of the best educational systems in the world, this didn t come about without its fair share of struggles resulting from its diplomatic crisis with the United States. The US-Cuba relations is one that statistically should have resulted in the collapse of the Cuban social and economic systems unless resolved, but notwithstanding they maintained independence from the influences of tyrannical governments and it has provided its people and the world with the ability to recognize the importance of literacy and education in the advancement of a country s economy. In order for a country to grow and flourish, its society must be equipped with the ability to compete. Cuba is one country that’s been faced with the issue of lack of competition which has left its economy stagnant and unproductive. Many Cubans imagined an independent Cuba, and have time and time again shown their dissatisfaction and patriotism, but the world never listened.Show MoreRelatedThe Crisis Of The United States1711 Words   |  7 PagesDuring the mid-2000s, the global economy was impacted by one of the biggest financial catastrophe; the subprime mortgage crisis. The housing market in America was on the decline that indirectly affected Canada. This case study will provide an overview of what happened before, during and after the crisis in order to obtain an understanding of what could be applied to predict a better future for North America as a whole and Canada individually. This case study also provides an opportunity to appreciateRead MoreThe Crisis Of The United States874 Words   |  4 Pagesover the world spent millions dollars each year to research and prevent economic problems such as recession, inflation and the worst one, worldwide crisis. The United States has the strongest economy in the world with the well-developed financial sector and probably the strongest analytical center. However, it was not enough to prevent a financial crisis in 2008. For the last decades US economy consistently increased housing price on the market thus by the end of 2005 early 2006 prices reached theRead MoreThe Crisis Of The United States1349 Words   |  6 Pagesinflation rate plummeted to an extremely unhealthy amount. This was strange because the United States had recently spent decades working to lower inflation rate. They finally received what they wanted and much more. The consumer price index also eventually crashed as well . A big reason for these crashes were civilian reactions to the bursted housing bubbles. The United States took several actions to recover from the crisis. They worked at lowering mortgage interest rates and also passed the American RecoveryRead MoreThe Crisis Of The United States1038 Words   |  5 PagesIn April of this year, Business Insider reported that Bill Ackman, a hedge fund manager, believes that â€Å"there is a crisis in the student loan business and that this crisis could tank the economy† (Marino, 2015). The student debt in the United States is currently at 1.2 trillion dollars, and many of the indebted are Millennials, the very same generational demographic with the highest unemployment rate. Millennials followed the American dream by going to college and seeking to improve themselves andRead MoreThe Crisis Of The United States957 Words   |  4 PagesThere has been an a crisis that has been happening in Syria for awhile now. This conflict has been impacting a lot of people in their community and those that are out of the county. This includes the United States as an example. It was instructed and formally written that the higher authorities at the White House are being demanded to take in more refugees into the States. Along with, it s been shown that we have been taking more refugees over the period of time since this first had started. ThereforeRead MoreThe Crisis Of The United States2005 Words   |  9 Pagesproblem than the crisis itself. As we are getting ready to have the largest refugee crisis in the United States in the next few years, we should step back and ask ourselves why we are squandering so few as 1500 Syrians. The United States is viewed as a world power by most countries; a world power that has an obligation to provide aid and mitigate crises. Why should we not? At this point, the United States lags far behind several European countries in efforts to ease the refugee crisis. It is our dutyRead MoreThe Crisis Of The United States1305 Words   |  6 PagesAs a result of the crisis, there were many different impacts on both the U.S. and global economy and one of them being buyouts and acquisitions within the U.S. financial institutions. Just to name a few of the acquisitions and failures that occurred due to the crisis, Lehman Brothers, Merrill Lynch and Bear Stearns were among the largest investment banks. â€Å"Lehman Brothers declared bankruptcy, Bear Stearns was bought by JP Morgan Chase and Merrill Lynch was bought by Bank of America.† (Chang, 14)Read MoreFinancial Crisis Of The United States951 Words   |  4 PagesFinancial Crisis in the United States American debt held by households is rising ominously, plus our economic policies change. That debt balloon powered by radical income inequality will become the next bust. It drives by spending on domestic demand or more likely consumer spending not just by the wealthy, but by everyone else. An important explaining about the unity that emerged from our latest research has shown as relatively that ten percent were prosperous, saving, and investment in which naturalRead MoreThe Foreclosure Crisis Of The United States813 Words   |  4 PagesThe foreclosure crisis that took over the United States a few years ago left many people facing economic hardships. This crisis happened because there was a huge housing bubble that was unsupported by actual home values. The bubble began bursting in spring of 2008 and the crisis culminated in mid-2009. Many lenders went out of business and many home owners began losing their homes. When the government became aware of this problem and began to implem ent new programs, it was already too late for manyRead MoreThe Economic Crisis Of The United States1680 Words   |  7 Pages Although the global economic crisis in 2008 occurred in many countries around the world, it was originally initiated by the United States of America. Being as though the United States is one of the world s most hegemonies countries after its economy suffered from an immense downturn many smaller countries were affected, most specifically the Caribbean. Many countries within the Caribbean were affected greatly by the recession due to the fact that most of their gross domestic product comes from

Ocean Side Tranquilty Essay Example For Students

Ocean Side Tranquilty Essay Ocean Side TranquilityThe point when the hot sand meets the slowly rising tide of the ocean, and how the sunset seems to glimmer off of the water at just the right angle. When the flock of seagulls skims the top of the ocean while the fins of dolphins can be seen cresting in the distance. These are the sorts of things that help describe the feeling of ocean side tranquility. The soft sound of crashing waves, and the mellow chirping of seagulls sound in a way that meld themselves together into a sort of background melody that dance together along the grains of sand. The sunset slowly falls off the edge of the horizon casting a blanket of mixed colors along the top of the ocean. All of the actions taking place form a relaxing blend of natures marvels. When all the events of the beach form together to give a feeling of peace within ones self. In this one grain of time when all of the phenomenon of the beach come together, this is a feeling of complete ocean side tranquility. This one second of time stretches itself to fill an eternity. When it feels like youve been on the sand forever and nothing else really matters but the cool breeze and the sand between your toes, youve experienced the tranquility of the beach. All the ringing phones, complaining bosses, and modern day worries are replaced by a cold drink and a towel. Nobodys upset and the weathers just perfect to take a stroll on the soft cushion of sand. Although people feel the tranquility at different times the feeling is all the same. Some feel it while walking on the sand right at the break of dawn, while others experience it sitting down admiring the sunset as the curtain of night casts itself upon the water. The tranquility is a very enlightening experience too. A lot of people look at things differently when the relaxation hits them. Its like being in your own world where everything is flowing together just perfect. Everything comes together in perfect harmony. That guy thats walking his dog along the ocean seems like its meant to be there. Everything is in a complete moment of zen. The ocean side tranquility can be interpreted many different ways, but always gives the person experiencing it a great feeling of calmness and harmony. Hey, if it didnt happen why would so many people take their vacations to the beach?

Sounds in English free essay sample

If the word is, however, followed by a vowel, [r] is reinserted: the car is mine. The same insertion takes place when an affix is attached to a base ending in a (normally) silent [r]: hear [h? c] /hearing [h? cr? o]; Moor [m? c] /Moorish [m? cr? †¢]. This type of [r] is called â€Å"linking r†. B. The English Stops 1. The oral plosives. In terms of their place of articulation they are bilabial, alveolar and velar. a. [p] is a voiceless, bilabial, fortis plosive. Its variants include an aspirated plosive if the consonant is followed by a stressed vowel and occurs in syllable-initial position. Being a bilabial stop, [p] is produced by completely blocking the airstream at the level of the lips and by suddenly releasing the air with an explosion. Except for the aspirated variant, the phoneme is pretty similar to its Romanian counterpart. It is distributed in initial, medial and final position: pane, appear, lip. We will write a custom essay sample on Sounds in English or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is spelt p: plane or pp5: opposite and only exceptionally gh in hiccough. The letter p is silent when followed by another obstruent or a nasal in word-initial position: psalm, pterodactyl, pneumatic. b [b] is the voiced, lenis counterpart of [p]. Voicing and force of articulation are the features that contrast the two phonemes, [b] being like [p] a bilabial sound. It is distributed in all three basic positions; initial, medial and final: bet, above, cab. It is spelt b: about or bb:abbot. The letter is silent in final position after m: limb, crumb, dumb and in front of t in words of Latin origin where the sound has long been lost: debt, doubt, subtle. The variants of [b] include partially devoiced allophones in initial position: big, blow, bring and laterally or nasally released allophones when [b] is followed by the lateral l: bless or by a nasal consonant: ribbon.

There are many elections that occur in the United States

There are many elections that occur in the United States. In most peoples opinions, the most important election is the presidential election. Although most ordinary people do not overanalyze how they get the information about the candidates during elections, in Thomas E. Pattersons book Out of Order he has proposed the thought that the media provides their election information to the people in an unfair and biased way. I will now explain to you the ways that I disagree and agree with him on different points. Patterson has gone into many different points, but I have chosen the ones that are most important to me, which are how the media directs voters towards one candidate, the amount candidates are quoted, if the media favors the Democrats over the Republicans, the amount the polls are covered, how the media manipulates articles with fighting words, the results of candidates not cooperating with the press, and the true importance of a third party. The de facto premise of todays system is that the media will direct the voters toward a clear understanding of choosing one candidate rather than another.1 There are two parts to this statement. I agree with the part stating that the media directs voters toward one candidate, however I do not agree that this is done to one candidate throughout the entire election. I collected articles between September sixth until September eleventh that clearly directed the positive information to the Democratic candidate, Al Gore. Before the day was over, it was Bush who was having to reinvent himself, after nearly four straight weeks of playing sloppy defense.2 As you can see, this article had completely negative information that was being directed towards the Republican candidate, George Bush. Democratic presidential nominee Al Gore demanded the entertainment industry agree to an immediate cease-fire in the marketing of adult materi...

Film Genre (English Class) Research Paper Example | Topics and Well Written Essays - 1250 words

Film Genre (English Class) - Research Paper Example The success of the gangster film with audiences later influenced filmmakers like Francis Ford Coppola, whose 1972 epic The Godfather casts its criminal characters as appealing archetypes of good â€Å"family men,† doing whatever is necessary to survive and thrive in a dangerous world. The growing popularity of gangster films in the first three decades of the twentieth century owes a great deal to the American public’s fascination with notorious real-life gangsters such as Al Capone. The gangster cut a dashing figure—his sharp dressing style, marked by â€Å"pinstripe suits, fedoras, and fancy neckties,† created a whole new image for the American gangster, serving to â€Å"legitimize their status as businessmen† and allowing them to represent themselves as â€Å"a model of the new American ideal for the urban working class† (Beshears 197). Of course, his carefully-crafted outward appearance served to disguise the fact that Capone was, for all intents and purposes, little more than a common criminal. Like many of his criminal contemporaries, Capone made a fortune bootlegging liquor after Prohibition was enacted in 1920. Yet Capone and his cronies were not roundly vilified for their criminal activity. Instead, the public became enamored with the heady tales of the ongoing struggle between gangsters and the police who sought to shut them down. The â€Å"old moral order† (199) had broken down—in its place, many Americans had begun to embrace â€Å"a nihilistic outlook on life† (198) driven by disillusion in the wake of World War I. The resulting lack of optimism and distrust of authority created an environment in which gangsters were painted almost as folk heroes. They were perceived by many to be Robin Hood-type figures fighting the establishment on behalf of the downtrodden. In reality, however, the gangsters were solely in it for themselves, eager to make a profit even through the most nefarious of me ans. Based in large part on the infamous persona of criminals like Capone, the â€Å"gangster film† became a popular genre, exploding into success in the early 1930s. The gangster film is a sub-category of crime films in which the main characters are part of a gang or are otherwise affiliated with a crime organization or mob. The film typically depicts the rise and fall of the main character, a man whose ruthlessness, cunning, and unrepentant narcissism take him to the top and cause his subsequent downfall. The movies are set in large cities so as to â€Å"provide a view of the secret world of the criminal: dark nightclubs or streets with lurid neon signs, fast cars, piles of cash, sleazy bars, contraband, seedy living quarters or rooming houses† (filmsite.org). The movies are generally bloodbaths—multiple characters die as a result of their association with the gangster. Though in the earliest gangster films, much of the violence occurred off-screen, later film s almost gleefully depicted the random violence associated with the gangster way of life. Additionally, these films are crafted as â€Å"morality tales: Horatio Alger or ‘pursuit of the American Dream’ success stories turned upside down in which criminals live in an inverted dream world of success and wealth†

Community Health- Communicable Diseases Essay Example | Topics and Well Written Essays - 1250 words

Community Health- Communicable Diseases - Essay Example This highly transmissible virus is spread via coughing, sneezing, contact with infected nasal or throat secretions or physical contact with infected individual. It can remain in the air or infected surface in its active virulent form for as long as two hours. Infected individuals can spread the virus from four days before up to four days after the manifestation of the signs or symptoms (Center for Disease Control (CDC), 2012). Respiratory diseases such as measles and Tuberculosis are usually very communicable because most of them are transmitted airborne. Care should be taken to ensure that in case of an outbreak the disease is contained within the shortest time possible to prevent an epidemic. Epidemiological Indicators Epidemiological indicators may be confused as they are similar to normal flu; however there are key indicators that would help one identify the symptoms with ease. Measles is characterized by high fever with temperatures higher or equal to 38.70 C, red watery eyes (a condition referred to as conjuvitis), runny nose and cough. These manifest 6 to10 days after infection with the virus. There is appearance of a red discolored rash on the face and the upper neck area accompanied by appearance of white-bluish spots in the buccal cavity, inside the cheeks. Similar rashes to those on the face and upper neck region, eventually spread to other parts of the body including the feet later. The rash disappears on its own, 5-6 days after its onset. Complications are very rare but when the immune system is compromised or in very severe cases, measles can lead to encephalitis, damage and infections to the middle respiratory illnesses such as pneumonia and diarrhea. Laboratory analysis involves Enzyme linked immunoabsorbent assay, positive serologic analysis of IgM measles antibodies and significant increase in IgG measles antibody levels or by Polymerase Chain Reaction (PCR) of the virus from a medical case (Center for Disease Control and Prevention, 2011). Ac cording to Killewo (2010) is to watch for the median value between the time when the rashes appear and when they reappear. Killewo continues to explain that epdeniological indicators show that the disease mostly affects children less than five years old and the very elderly. A study conducted in 2006 Somalia revealed that the disease mostly affects malnourished children leading to 50% to 80% of the deaths. Epidemiological indicators are important because they help doctors and practitioners to come up with effective preventive measures. Infection with measles remains high in regions where it is still endemic like some places in Africa and Asia. Most of these places are at high risk due to poor economy and poor coordination in and decentralized health systems. War conflicts and natural outbreaks have great significance in deadly measles outbreaks. The disease also spreads at great pace due to high population and low nutrition associated with these regions especially due to overcrowdin g in camps. However, most countries have been able to put it under control by introduction of measles vaccine. In the mid 20th century, as many as close to 1 million cases of measles infections were reported in the United States. Thanks to the measles vaccine, this number has reduced to as low as 150 cases as reported in the United States towards the end of the 20th century. Such progress led to the disease being declared

Article Rebutal Essay Example for Free

Article Rebutal Essay The flu shot. Should you or shouldn’t you get one? That is a very common question to ask as flu season quickly approaches. The Mayo Clinic offers an article on their website stating that the best way to avoid the flu is primarily by means of vaccination. Does this mean one cannot avoid the flu if they don’t receive the immunization? What happens to the people who cannot afford the shot, or those who cannot access the places to receive one? Is one to be plagued by sickness if they were to go against injecting the inoculation? While the Mayo clinic itself is a reputable hospital and research facility, the article, â€Å"Flu shot: Your best bet for avoiding influenza† (Mayo 2012) offered no evidence or support for the claim. There was support for avoiding getting the flu, but no proof that the shot itself would offer such protection. After further investigation, there were numerous studies repudiating the claims that are made regarding the efficacy of the flu shot. One such study (which was actually pro-vaccination) stated that the shot only provided moderate protection and was lacking in evidence in the 65 and up age range (Lancet). In another finding, namely the leaflet that comes inside the drugs packaging, the insert for FLULAVAL states â€Å"there have been no controlled trials adequately demonstrating a decrease in influenza disease after vaccination with FLULAVAL†. Then why take it? While the side effects of the flu shot can be mild such as soreness at the injection site or aching muscles, they can also be as severe as an allergic reaction causing, guess what, flu like symptoms. Who wants that? Plus there is the chance that the vaccines don’t match the viruses circulating (Mayo). Now wait a minute, somebody is predicting the upcoming viruses and then making the immunization? How does that work? Are these same people consulting a crystal ball or palm reading the other doctors and scientists by any chance? While it may be medically necessary for a person to receive an influenza vaccination while in a hospital setting or nursing home, the bottom line is sick people get sick while healthy people do not. To avoid the flu this season, eat well, exercise regularly, manage stress and take some vitamins. Keep your hands clean by washing them regularly and avoid touching your eyes, nose and mouth whenever possible but especially if the hands are not clean. Prevention is still the best medicine and as Thomas Edison so fabulously quantified, â€Å"The doctor of the future will give no medicine, but will interest her or his patients in the care of the human frame, in a proper diet, and in the cause and prevention of disease†. References (Sept. 2012) Mayo Clinic Staff. Flu shot: Your best bet for avoiding influenza retrieved online from: http://www.mayoclinic.com/health/flu-shots/ID00017 (Jan 2012). The Lancet Infectious Diseases, Volume 12, Issue 1, Pgs 36 44, retrieved online from: http://www.naturalnews.com/033998_influenza_vaccines_effectiveness.html (Oct 2011). Adams, M. Natural News, retrieved online from: http://www.naturalnews.com/033998_influenza_vaccines_effectiveness.html

Lorraine Hansberrys A Raisin In The Sun :: essays research papers

The civil rights movement brought enlightenment towards the abolishment of segregation laws. Although the laws are gone does segregation still exist in fact? “What happens to a dream deferred, does it dry up like a raisin in the sun?'; said, in a poem by Langston Huges. The story, A Raisin in the Sun, by Lorraine Hansberry showed segregation and its affects upon all races. This essay will show how Assimilationists and New Negroes fought for their own identity in the mid twentieth century. Whether they were being true to themselves or creating carbon copies of oppression was determined by one’s view upon society.   Ã‚  Ã‚  Ã‚  Ã‚  Passivity only prolonged sorrow against the battle against segregation. Mrs. Johnson in A Raisin in the Sun is passive to the actions taken upon her. In the story she acts like a strong person by saying, “Wilhelmina Othella Johnson does anything, whenever she wants!'; While in reality she is weak individual. The United States during World War 2 were submissive towards Hitler at first. This gave Hitler time to gain power and support of the people. If the Unites States had acted sooner towards Hitler the war would’ve ended quickly. This is a similar paradox to Mrs. Johnson’s attitude towards segregation and racism in the story.   Ã‚  Ã‚  Ã‚  Ã‚   Ignorance and propaganda were wide spread creating more and more assimilationists exponentially. Racism caused African people to hate themselves and there culture. Through this misunderstanding Black people wore different styles of clothing, adapted different tones in speech, and different goals in life. Walter in A Raisin in the Sun by Hansberry, wanted to buy a liquor store because he hated being a servant for the white man. In buying a liquor store he would create apathy and hate in the black community by the alcoholism that his store would create. Through Walters own financial success would be the failure of hundreds of others. Propaganda and Hatred towards the Jewish population left some Jews hating themselves. They thought that it was there fault for being Jewish and developed groups of anti-Semitic Jews, destroying the there own culture.   Ã‚  Ã‚  Ã‚  Ã‚  The battle against racism was fought with the help of many people. Beneatha in the story, A Raisin in the Sun by Hansberry, was always trying to find herself within the story. Whether it would be the guitar lessons she would take or the clothes she would wear, it all meant something to her.

The Vampire Diaries: The Awakening Chapter Eleven

Elena stumbled down the dim corridor, trying to visualize what was around her. Then the world suddenly flickered to brightness and she found herself surrounded by familiar rows of lockers. Her relief was so great that she almost cried out. She'd never have thought she would be so glad just to see. She stood for a minute looking around gratefully. â€Å"Elena! What are you doing out here?† It was Meredith and Bonnie, hurrying down the hall toward her. â€Å"Where have you been?† she said fiercely. Meredith grimaced. â€Å"We couldn't find Shelby. And when we finally did find him, he was asleep. I'm serious,† she added at Elena's incredulous look. â€Å"Asleep. And then we couldn't get him to wake up. It wasn't until the lights went back on that he opened his eyes. Then we started back to you. But what are you doinghere ?† Elena hesitated. â€Å"I got tired of waiting,† she said as lightly as she could. â€Å"I think we've done enough work for one day, anyway.† â€Å"Now you tell us,† said Bonnie. Meredith said nothing, but she gave Elena a keen, searching look. Elena had the uncomfortable feeling that those dark eyes saw beneath the surface. All that weekend and throughout the following week, Elena worked on plans for the Haunted House. There was never enough time to be with Stefan, and that was frustrating, but even more frustrating was Stefan himself. She could sense his passion for her, but she could also sense that he was fighting it, still refusing to be completely alone with her. And in many ways he was just as much a mystery to her as he had been when she first saw him. He never spoke about his family or his life before coming to Fell's Church, and if she asked any questions he turned them aside. Once she had asked him if he missed Italy, if he was sorry he'd come here. And for an instant his eyes had lightened, the green sparkling like oak leaves reflected in a running stream. â€Å"How could I be sorry, whenyou are here?† he said, and kissed her in a way that put all inquiries out of her mind. In that moment, Elena had known what it was like to be completely happy. She'd felt his joy, too, and when he pulled back she had seen that his face was alight, as if the sun shone through it. â€Å"Oh, Elena,† he'd whispered. The good times were like that. But he had kissed her less and less frequently of late, and she felt the distance between them widening. That Friday, she and Bonnie and Meredith decided to sleep over at the McCulloughs'. The sky was gray and threatening to drizzle as she and Meredith walked to Bonnie's house. It was unusually chilly for mid-October, and the trees lining the quiet street had already felt the nip of cold winds. The maples were a blaze of scarlet, while the ginkgoes were radiant yellow. Bonnie greeted them at the door with: â€Å"Everybody's gone! We'll have the whole house to ourselves until tomorrow afternoon, when my family gets back from Leesburg.† She beckoned them inside, grabbing for the overfed Pekingese that was trying to get out. â€Å"No, Yangtze, stay in. Yangtze, no, don't! No!† But it was too late. Yangtze had escaped and was dashing through the front yard up to the single birch tree, where he yapped shrilly up into the branches, rolls of fat on his back jiggling. â€Å"Oh, what's he afternow ?† said Bonnie, putting her hands over her ears. â€Å"It looks like a crow,† said Meredith. Elena stiffened. She took a few steps toward the tree, looking up into the golden leaves. And there it was. The same crow she had seen twice before. Perhaps three times before, she thought, remembering the dark shape winging up from the oak trees in the cemetery. As she looked at it she felt her stomach clench in fear and her hands grow cold. It was staring at her again with its bright black eye, an almost human stare. That eye†¦ where had she seen an eye like that before? Suddenly all three girls jumped back as the crow gave a harsh croak and thrashed its wings, bursting out of the tree toward them. At the last moment it swooped down instead on the little dog, which was now barking hysterically. It came within inches of canine teeth and then soared back up again, flying over the house to disappear into the black walnut trees beyond. The three girls stood frozen in astonishment. Then Bonnie and Meredith looked at each other, and the tension shattered in nervous laughter. â€Å"For a moment I thought he was coming for us,† said Bonnie, going over to the outraged Pekingese and dragging him, still barking, back into the house. â€Å"So did I,† said Elena quietly. And as she followed her friends inside, she did not join in the laughter. Once she and Meredith had put their things away, however, the evening fell into a familiar pattern. It was hard to keep hold of her uneasiness sitting in Bonnie's cluttered living room beside a roaring fire, with a cup of hot chocolate in her hand. Soon the three of them were discussing the final plans for the Haunted House, and she relaxed. â€Å"We're in pretty good shape,† said Meredith at last. â€Å"Of course, we've spent so much time figuring out everyone else's costumes that we haven't even thought about our own.† â€Å"Mine's easy,† said Bonnie. â€Å"I'm going to be a druid priestess, and I only need a garland of oak leaves in my hair and some white robes. Mary and I can sew it in one night.† â€Å"I think I'll be a witch,† said Meredith thoughtfully. â€Å"All that takes is a long black dress. What about you, Elena?† Elena smiled. â€Å"Well, it was supposed to be a secret, but†¦ Aunt Judith let me go to a dressmaker. I found a picture of a Renaissance gown in one of the books I used for my oral report, and we're having it copied. It's Venetian silk, ice blue, and it's absolutely beautiful.† â€Å"It sounds beautiful,† Bonnie said. â€Å"And expensive.† â€Å"I'm using my own money from my parents' trust. I just hope Stefan likes it. It's a surprise for him, and†¦ well, I just hope he likes it.† â€Å"What's Stefan going to be? Is he helping with the Haunted House?† said Bonnie curiously. â€Å"I don't know,† Elena said after a moment. â€Å"He doesn't seem too thrilled with the whole Halloween thing.† â€Å"It's hard to see him all wrapped up in torn sheets and covered with fake blood like the other guys,† agreed Meredith. â€Å"He seems†¦ well, too dignified for that.† â€Å"I know!† said Bonnie. â€Å"I know exactly what he can be, and he'll hardly have to dress up at all. Look, he's foreign, he's sort of pale, he has that wonderful brooding look†¦ Put him in tails and you've got a perfect Count Dracula!† Elena smiled in spite of herself. â€Å"Well, I'll ask him,† she said. â€Å"Speaking of Stefan,† said Meredith, her dark eyes on Elena's, â€Å"how are things going?† Elena sighed, looking away into the fire. â€Å"I'm†¦ not sure,† she said at last, slowly. â€Å"There are times when everything is wonderful, and then there are other times when†¦Ã¢â‚¬  Meredith and Bonnie exchanged a glance, and then Meredith spoke gently. â€Å"Other times when what?† Elena hesitated, debating. Then she came to a decision. â€Å"Just a sec,† she said, and got up and hurried up the stairs. She came back down with a small blue velvet book in her hands. â€Å"I wrote some of it down last night when I couldn't sleep,† she said. â€Å"This says it better than I could now.† She found the page, took a deep breath, and began: â€Å"October 17 â€Å"Dear Diary, â€Å"I feel awful tonight. AndIhave to share it with someone . â€Å"Something is going wrong with Stefan and me. There is this terrible sadness inside him that I can't reach, and it's driving us apart. I don't know what to do. â€Å"I can't bear the thought of losing him. But he's so very unhappy about something, and if he won't tell me what it is, if he won't trust me that much, I don't see any hope for us. â€Å"Yesterday when he was holding me I felt something smooth and round underneath his shirt, something on a chain. I asked him, teasingly, if it was a gift from Caroline. And he just froze and wouldn't talk anymore. It was as if he were suddenly a thousand miles away, and his eyes†¦ there was so much pain in his eyes that I could hardly stand it.† Elena stopped reading and traced the last lines written in the journal silently with her eyes. I feel as if someone has hurt him terribly in the past and he's never got over it. But I also think there's something he's afraid of, some secret he's afraid I'll find out. If I only knew what that was, I could prove to him that he can trust me. That he can trust me no matter what happens, to the end . â€Å"If only I knew,† she whispered. â€Å"If only you knew what?† said Meredith, and Elena looked up, startled. â€Å"Oh-if only I knew what was going to happen,† she said quickly, closing the diary. â€Å"I mean, if I knew we were going to break up eventually, I suppose I'd just want to get it over with. And if I knew it was going to turn out all right in the end, I wouldn't mind anything that happens now. But just going day after day without being sure is awful.† Bonnie bit her lip, then sat up, eyes sparkling. â€Å"I can show you a way to find out, Elena,† she said. â€Å"My grandmother told me the way to find out who you're going to marry. It's called a dumb supper.† â€Å"Let me guess, an old druid trick,† said Meredith. â€Å"I don't know how old it is,† said Bonnie. â€Å"My grandmother says there have always been dumb suppers. Anyway, it works. My mother saw my father's image when she tried it, and a month later they were married. It's easy, Elena; and what have you got to lose?† Elena looked from Bonnie to Meredith. â€Å"I don't know,† she said. â€Å"But, look, you don't really believe†¦Ã¢â‚¬  Bonnie drew herself up with affronted dignity. â€Å"Are you calling my mother a liar? Oh, come on, Elena, there's no harm in trying. Why not?† â€Å"What would I have to do?† said Elena doubtfully. She felt strangely intrigued, but at the same time rather frightened. â€Å"It's simple. We have to get everything ready before the stroke of midnight†¦Ã¢â‚¬  Five minutes before midnight, Elena stood in the McCulloughs' dining room, feeling more foolish than anything else. From the backyard, she could hear Yangtze's frantic barking, but inside the house there was no sound except the unhurried tick of the grandfather clock. Following Bonnie's instructions, she had set the big black walnut table with one plate, one glass, and one set of silverware, all the time not saying a word. Then she had lit a single candle in a candleholder in the center of the table, and positioned herself behind the chair with the place setting. According to Bonnie, on the stroke of midnight she was supposed to pull the chair back and invite her future husband in. At that point, the candle would blow out and she would see a ghostly figure in the chair. Earlier, she'd been a little uneasy about this, uncertain that she wanted to see any ghostly figures, even of her husband-to-be. But just now the whole thing seemed silly and harmless. As the clock began to chime, she straightened up and got a better grip on the chair back. Bonnie had told her not to let go until the ceremony was over. Oh, thiswas silly. Maybe she wouldn't say the words†¦ but when the clock started to toll out the hour, she heard herself speaking. â€Å"Come in,† she said self-consciously to the empty room, drawing out the chair. â€Å"Come in, come in†¦Ã¢â‚¬  The candle went out. Elena started in the sudden darkness. She'd felt the wind, a cold gust that had blown out the candle. It came from the French doors behind her, and she turned quickly, one hand still on the chair. She would have sworn those doors were shut. Something moved in the darkness. Terror washed through Elena, sweeping away her self-consciousness and any trace of amusement. Oh, God, what had she done, what had she brought on herself? Her heart contracted and she felt as if she had been plunged, without warning, into her most dreadful nightmare. It was not only dark but utterly silent; there was nothing to see and nothing to hear, and she was falling†¦ â€Å"Allow me,† said a voice, and a bright flame sputtered in the darkness. For a terrible, sickening instant she thought it was Tyler, remembering his lighter in the ruined church on the hill. But as the candle on the table sprang to life, she saw the pale, long-fingered hand that held it. Not Tyler's beefy red fist. She thought for an instant it was Stefan's, and then her eyes lifted to the face. â€Å"You!† she said, astounded. â€Å"What do you think you're doing here?† She looked from him to the French doors, which were indeed open, showing the side lawn. â€Å"Do you always just walk into other people's houses uninvited?† â€Å"But you asked me to come in.† His voice was as she remembered it, quiet, ironical and amused. She remembered the smile, too. â€Å"Thank you,† he added, and gracefully sat down in the chair she had drawn out. She snatched her hand off the back. â€Å"I wasn't invitingyou ,† she said helplessly, caught between indignation and embarrassment. â€Å"What were you doing hanging around outside Bonnie's house?† He smiled. In the candlelight, his black hair shone almost like liquid, too soft and fine for human hair. His face was very pale, but at the same time utterly compelling. And his eyes caught her own and held them. † ‘Helen, thy beauty is to me/Like those Nicean barks of yore/That gently, over a perfumed sea†¦' † â€Å"I think you'd better leave now.† She didn't want him to talk anymore. His voice did strange things to her, made her feel oddly weak, started a melting in her stomach. â€Å"You shouldn't be here. Please.† She reached for the candle, meaning to take it and leave him, fighting off the dizziness that threatened to overcome her. But before she could grasp it, he did something extraordinary. He caught her reaching hand, not roughly but gently, and held it in his cool slender fingers. Then he turned her hand over, bent his dark head, and kissed her palm. â€Å"Don't†¦Ã¢â‚¬  whispered Elena, stunned. â€Å"Come with me,† he said, and looked up into her eyes. â€Å"Please don't†¦Ã¢â‚¬  she whispered again, the world swimming around her. He was mad; what was he talking about? Come with him where? But she felt so dizzy, so faint. He was standing, supporting her. She leaned against him, felt those cool fingers on the first button of the shirt at her throat, â€Å"Please, no†¦Ã¢â‚¬  â€Å"It's all right. You'll see.† He pulled the shirt away from her neck, his other hand behind her head. â€Å"No.† Suddenly, strength returned to her, and she jerked away from him, stumbling against the chair. â€Å"I told you to leave, and I meant it. Get out-now!† For an instant, pure fury surged in his eyes, a dark wave of menace. Then they went calm and cold and he smiled, a swift, brilliant smile that he turned off again instantly. â€Å"I'll leave,† he said. â€Å"For the moment.† She shook her head and watched him go out the French doors without speaking. When they had shut behind him, she stood in the silence, trying to get her breath. The silence†¦ but it shouldn't be silent. She turned toward the grandfather clock in bewilderment and saw that it had stopped. But before she could examine it closely, she heard Meredith's and Bonnie's raised voices. She hurried out into the hall, feeling the unaccustomed weakness in her legs, pulling her shirt back up and buttoning it. The back door was open, and she could see two figures outside, stooping over something on the lawn. â€Å"Bonnie? Meredith? What's wrong?† Bonnie looked up as Elena reached them. Her eyes were filled with tears. â€Å"Oh, Elena, he's dead.† With a chill of horror, Elena stared down at the little bundle at Bonnie's feet. It was the Pekingese, lying very stiffly on his side, eyes open. â€Å"Oh, Bonnie,† she said. â€Å"He was old,† said Bonnie, â€Å"but I never expected him to go this quickly. Just a little while ago, he was barking.† â€Å"I think we'd better go inside,† said Meredith, and Elena looked up at her and nodded. Tonight was not a night to be out in the dark. It was not a night to invite things inside, either. She knew that now, although she still didn't understand what had happened. It was when they got back in the living room that she found her diary was missing. Stefan lifted his head from the velvet-soft neck of the doe. The woods were filled with night noises, and he couldn't be sure which had disturbed him. With the Power of his mind distracted, the deer roused from its trance. He felt muscles quiver as she tried to get her feet under her. Go, then, he thought, sitting back and releasing her entirely. With a twist and a heave, she was up and running. He'd had enough. Fastidious, he licked at the corners of his mouth, feeling his canine teeth retract and blunt, oversensitive as always after a prolonged feed. It was hard to know what enough was anymore. There had been no spells of dizziness since the one beside the church, but he lived in fear of their return. He lived in one specific fear: that he would come to his senses one day, his mind reeling with confusion, to find Elena's graceful body limp in his arms, her slim throat marked with two red wounds, her heart stilled forever. That was what he had to look forward to. The blood lust, with all its myriad terrors and pleasures, was a mystery to him even now. Although he had lived with it every day for centuries, he still did not understand it. As a living human, he would no doubt have been disgusted, sickened, by the thought of drinking the rich warm stuff directly from a breathing body. That is, if someone had proposed such a thing to him in so many words. But no words had been used that night, the night Katherine had changed him. Even after all these years, the memory was clear. He had been asleep when she appeared in his chamber, moving as softly as a vision or a ghost. He had been asleep, alone†¦ She was wearing a fine linen shift when she came to him. It was the night before the day she had named, the day when she would announce her choice. And she came to him. A white hand parted the curtains around his bed, and Stefan woke from sleep, sitting up in alarm. When he saw her, pale golden hair gleaming about her shoulders, blue eyes lost in shadow, he was struck silent with amazement. And with love. He had never seen anything more beautiful in his life. He trembled and tried to speak, but she put two cool fingers over his lips. â€Å"Hush,† she whispered, and the bed sank under new weight as she got in. His face flamed, his heart was thundering with embarrassment and with excitement. There had never been a woman in his bed before. And this was Katherine, Katherine whose beauty seemed to come from heaven, Katherine whom he loved more than his own soul. And because he loved her, he made a great effort. As she slipped under the sheets, drawing so near to him that he could feel the cool freshness of night air in her thin shift, he managed to speak. â€Å"Katherine,† he whispered. â€Å"We-I can wait. Until we are married in the church. I will have my father arrange it next week. It-it will not be long†¦Ã¢â‚¬  â€Å"Hush,† she whispered again, and he felt that coolness on his skin. He couldn't help himself; he put his arms around her, holding her to him. â€Å"What we do now has nothing to do with that,† she said, and reached out her slim fingers to stroke his throat. He understood. And felt a flash of fear, which disappeared as her fingers went on stroking. He wanted this, wanted anything that would let him be with Katherine. â€Å"Lie back, my love,† she whispered. My love. The words sang through him as he lay back on the pillow, tilting his chin back so that his throat was exposed. His fear was gone, replaced by a happiness so great that he thought it would shatter him. He felt the soft brush of her hair on his chest, and tried to calm his breathing. He felt her breath on his throat, and then her lips. And then her teeth. There was a stinging pain, but he held himself still and made no sound, thinking only of Katherine, of how he wished to give to her. And almost at once the pain eased, and he felt the blood being drawn from his body. It was not terrible, as he had feared. It was a feeling of giving, of nurturing. Then it was as if their minds were merging, becoming one. He could feel Katherine's joy in drinking from him, her delight in taking the warm blood that gave her life. And he knew she could feel his delight in giving. But reality was receding, the boundaries between dreams and waking becoming blurred. He could not think clearly; he could not think at all. He could onlyfeel , and his feelings were spiraling up and up, carrying him higher and higher, breaking his last ties with earth. Sometime later, without knowing how he had gotten there, he found himself in her arms. She was cradling him like a mother holding an infant child, guiding his mouth to rest on the bare flesh just above the low neck of her night shift. There was a tiny wound there, a cut showing dark against the pale skin. He felt no fear or hesitation, and when she stroked his hair encouragingly, he began to suck. Cold and precise, Stefan brushed dirt off his knees. The human world was asleep, lost in stupor, but his own senses were knife-keen. He should have been sated, but he was hungry again; the memory had wakened his appetite. Nostrils flaring wide to catch the musky scent of fox, he began to hunt.

Why Is Studying Chemistry Important

Chemistry is the study of matter and energy and the interaction between them. There are many reasons to study chemistry, even if you arent pursuing a career in science. Chemistry is everywhere in the world around you! Its in the food you eat, clothes you wear, water you drink, medicines, air, cleaners... you name it. Chemistry sometimes is called the central science because it connects other sciences to each other, such as biology, physics, geology, and environmental science. Here are some of the best reasons to study chemistry. Chemistry helps you to understand the world around you. Why do leaves change color in the fall? Why are plants green? How is cheese made? What is in soap and how does it clean? These are all questions that can be answered by applying chemistry.Basic knowledge of chemistry helps you to read and understand product labels.Chemistry can help you make informed decisions. Will a product work as advertised or is it a scam? If you understand how chemistry works youll be able to separate reasonable expectations from pure fiction.Chemistry is at the heart of cooking. If you understand the chemical reactions involved in making baked goods rise or neutralizing acidity or thickening sauces, chances are youll be a better cook.A command of chemistry can help keep you safe! Youll know which household chemicals are dangerous to keep together or mix and which can be used safely.Chemistry teaches useful skills. Because it is a science, learning chemistry means learning how to be objective and how to re ason and solve problems.Helps you to understand current events, including news about petroleum, product recalls, pollution, the environment and technological advances.Makes lifes little mysteries a little less... mysterious. Chemistry explains how things work.Chemistry opens up career options. There are many careers in chemistry, but even if youre looking for a job in another field, the analytical skills you gained in chemistry are helpful. Chemistry applies to the food industry, retail sales, transportation, art, homemaking... really any type of work you can name.Chemistry is fun! There are lots of interesting chemistry projects you can do using common everyday materials. Chemistry projects dont just go boom. They can glow in the dark, change colors, produces bubbles and change states.